A perfect day by the beach or is it?
There's the classic moment where someone forgets the towels . Not just one person’s but everyone's. Five people standing dripping by the car, all staring at each other and longing to wipe off the salty water. Then there's the holiday where the only towel available gets shared by everyone and technically ends up being a loofah. There's the garden BBQ where a single pair of sunglasses is shared around the group with surprising ceremony every time the camera comes out. And then there’s the surf trip, where someone’s towel becomes the most overworked item on the beach. Changing screen, check. Emergency sarong, check. Picnic blanket, check. And before sunset, it’s done seven jobs and is absolutely wrecked.
Sound familiar? Good. This is your sign to get your summer kit ready before it happens again. Here's everything you need for a beach day, a BBQ or a surf session, from Go Emu's summer collection.
Caps That Won't Blow Off Into the Sea
The beach sun is unforgiving. You just want a fun day out there, soaking up the sun rays, but your face and head deserve a little shade. Then there are those away day snaps where you’re squinting in every photo and by 3 pm, you've got a headache you'll be feeling for the rest of the day. All for the want of a decent baseball cap.
Go Emu's Vintage caps are made from 100% cotton, are breathable enough for all-day wear and feature an adjustable brass buckle and strap so they actually stay on your head. Vintage-inspired design in gorgeous colours, that fold easily into a bag and pair with practically anything.
The Quick-Dry Towel That Actually Does Its Job
Every car boot has one and if it doesn’t, it should. That emergency towel, when either the dog, kids or you get soaked and need to dry off. And you want a towel that dries quickly … not one that sits soggy and forgotten, only to exude a mildly suspicious stale smell later. This summer warrants a much-needed upgrade.
Go Emu's Sustainable Star Towels in a wide range of colours from Sea Mist to Red are made from recycled materials, pack down small enough to live in any beach bag and dry far faster than a standard cotton towel. Big, bright and genuinely useful, they're the kind of essential you'll reach for every single week. No more towel drama. Just calmness restored.
The Bag That Goes From Beach to Bar
Some of your best days are the ones that evolve from impromptu plans. Those beach days that turn into nights of fun from convos in bar to heading on to hit the clubs. And your bag should be able to keep up.
The 2-in-1 Tote available in Turquoise, Hot Pink or Khaki, is made from lightweight, vegan friendly, perforated neoprene. With a detachable inner purse and strong rope handles. It designed to carry more while feeling effortless. Offering style and versatility the bag is 40cm x 30cm x 25cm and can pack flat on those rare occasions when it's not being used.
The Hair Wrap That Sorts the Post-Swim Chaos
Hair develops a personality of its own post-swim and on beach days. Wet, dishevelled and defeating every hair accessory you own. Go Emu’s quick-dry hair wraps, made from offcuts of our quick drying towels are super absorbent, reduce frizz and stay securely in place while you get on with the rest of your day.
Lightweight and compact enough to tuck into any kit bag, they come in vibrant designs including Pink, Green and Yellow and work brilliantly for all hair types. The snug elastic and button fastening design means no constant adjustments and no soggy hair down your back. A small but mighty addition to your summer kit that makes a genuinely big difference.
The Wrap Skirt That Does Double Duty
For the beach-to-anywhere transition, Go Emu’s Towelling Wrap Skirts are the cover-up you didn't know you needed. Proudly made in the UK from upcycled fabric offcuts, they absorb up to three times more moisture than standard cotton, dry quickly,and weigh just 210g. Available in sizes S through L the adjustable wrap style means it fits securely while you walk from the water back to your towel, your tent or your table. Sustainable, practical and genuinely comfortable to wear.
The Sunglasses That Fit in Your Pocket
And finally, the summer essential everyone leaves at home by accident. Go Emu's sunglasses are available in 8 different colours, including Green and Yellow weigh just 25g, feature tortoise shell frames with folding coloured arms, offer 100% UV400 protection and come with a colour-matched recycled cleaning wipe and a recycled compact case. Folding down to almost nothing, they'll live quite happily in a shirt pocket, a bag or swim shorts pocket, so there's no excuse to squint into the sun this summer and not protect your eyes.
Ready to Sort Your Summer?
Good summer days are the ones that never go perfectly to plan. It’s the unplanned evenings that stretched on longer than expected. The road trip turned into a surf trip and the BBQs turned into nights filled with fun convos and giggles. Good summer days don't really need much planning. But great summer days come with the right kit. Pack smart, be sustainable and bring the colour by letting Go Emu take care of the rest. Explore the full summer collection at go-emu.com.