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Our Story

Our Ethos

As part of a BIG family with a wide age range, we understand that when you go out, head off for an activity or travel you want it to be easy, fun and relaxing. After a light bulb moment on the beach with extended family and friends GO EMU was hatched.

We know things work smoothly when everyone mucks in. But with one pair of hands "Mums" often end up packing, carrying and remembering for everyone else! So, we set about changing things and welcoming colour, style and fun with a collection of practical and flexible accessories.

Our Mission

To create a range of ‘Kit that Gives’. Whether it’s space when packing, lightness when carrying, ease of identifying, quickness of drying it offers great value for money. With all our products moving to be made from 100% recycled materials or from sustainable sources.

What We Value

YOU. By offering you that colour fix to brighten your day. Kit that’s easy to use for either you or families. That saves time with easy care and multiple uses aiming to help free up your day. All done with the support of small business teams working closely with us to meet our quality standards you need.